CartONG knows a lot about how to design maps and statistical graphics. However, designing promotion material like flyers is very different. Therefore CartONG decided to look for a young design student who would be interested in developing a concept for a new fresher flashier flyer. Ksenia Echle, studying graphic design at the Freie Hochschule for Grafik and Design in Freiburg , Germany, was interested in volunteering and have a go at designing a new flyer for CartONG.
With the flyer printed on A3 and folded like a map, Ksenia's first draft won us over immediately, because it had a fresh warm look to it through using graphical map icons and many pictures from the field.
Her teachers convinced her to work on a more structured neutral version as well and Ksenia was nice enough to finalise both versions for us. Now CartONG has two new flyers with similar content but appealing to different audiences.
Many thanks, Ksenia!
For CartONG left to do: translating the flyers into French.